February 8, 2019

Dieter Rams’ 10 Principles of Good Design

A well-crafted sequence visualizing German designer Dieter Rams’ guiding principles for good product design. This clip, produced by Trollback & Co., is from the documentary Rams by Gary Hustwit. Although I’m not a fan of idolizing designers (the idea of legendary” designers often leaves out minority groups), I thought this documentary was interesting from a non-product designer’s perspective.


Products Videos


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Heyday Packaging by Collins → From BP&O: “Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their
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Queering Design Education → A must-read interview on the AIGA Eye on Design blog covering inclusive ways to approach teaching design, taking away the hierarchy in the